Posts by:

Pam Brandon

Pam Brandon shares her personal caregiving story

Are we listening to the Needs of Family Caregivers? Here's My Story.

Although my personal story of caregiving goes back decades, the message has not changed. My sweet mother, Jeanette, lived with Parkinson's Disease for many years. Our journey together as care partners included the highs of our incredible mother-daughter relationship growing even closer and the lows of experiencing the emotional roller-coaster of managing a disease that is ever-changing and often mysterious.

At 85, Jeanette's health had declined significantly due to the progression of her PD and complications from a broken hip. In addition, my sister was taking care of our mom in her home following a rehab stay, and the stress of 24/7 caregiving responsibilities took a toll on her physical and emotional health. It was time for a change, and a decision needed to be made relatively quickly.

Visiting one care community after another, I soon became embattled with my own emotions as I toured beautifully decorated buildings led by cheery marketing professionals. All the while, I was an emotional train wreck. What was truly important? I had some real soul searching to do.

A friend suggested I visit a residential care community that her dad had been in, so I arranged for a meeting with the owners, one of who was a registered nurse. The home was not in the most convenient area to my home, but was adequate for my sister and me to visit with a drive for both of us. The neighborhood was eclectic but safe.  As I drove to the house, my thoughts were on a single track.  

Entering the house, one of the care team members greeted me with a warm welcome and hug. The place was lively and bright, though far from fancy. Sitting areas in the large living room included residents, care partners, and family members.

As I made my way to another sitting room to meet with the owner, I noted the care team busy making lunch and chatting about the new recipe for the day. They stopped to say hello and asked if I'd like to stay. How could I pass up a yummy-looking Mexican dish?

As I sat down to talk, I could feel my emotions bubbling, and sure enough, tears started streaming. My decision of where my precious mama would live out her days played heavy on my heart. What did I want for her, for me, and the rest of my family? After all, we were all in this together.

All of the "things" that I thought were important started racing through my head. Within a short driving distance? Not really. Amenities? Somewhat limited. And this sounds so silly now, but at the time, I thought to myself, "this is just not mom's decorating style."

As I pulled myself from the depths of my crying episode, I felt incredible compassion and understanding embracing me. As I explained mom's health needs and history, it became clear what I was seeking.

Beyond the basics of cleanliness, safety, nursing care, I wanted my mom to be loved when I wasn't there. That sounds like a big ask, right?  

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Concerned about Census?  Think Outside the Box!

Marketing Team - are you ready for 2022? I suspect you are either shaking your head in agreement or feeling stuck in planning what to do next.

Senior living providers have had a plateful of challenges to address, and one that ranks high on the priority list is to rebuild census.

Let’s talk about how to differentiate yourself from the crowd, build quality relationships that result in move-ins, and create an ongoing stream of referrals.

I started in the aging and caregiver space over 27 years ago as a family caregiver.  Almost three decades later what I needed most then is exactly the same as what study after study supports is desperately needed now - education!  

Be Your Community Resource

I talked in my last blog about the importance of community collaboration - that is, a care community's collaboration within their geographic region. For example, working with a local Dementia-Friendly Initiative, Alzheimer's Association or Parkinson's Foundation, or others working hard to build widespread awareness of critical aging issues. This helps to expand community relationships, build awareness and develop connections with referrals, and all the while contributing to the greater good.

The need today for effective dementia education is through the roof!

Marketing team - add to your toolbox a "Wow" experience to help people better understand life with dementia.

2022 will be a year for:

  • A game-changing referral source strategy.
  • Families and professionals seeking out in-person activities, conferences, education, etc.
  • Senior care providers to offer something different that will help engage and connect with their referral sources in more meaningful ways.
  • Communities to invest in programs, activities, and events that will engage people and set them apart from their competition.

Become a Dementia® Live Coach

AGE-u-cate®️ Training Institute's highly acclaimed Dementia Live®️ Simulation Experience is the game-changer. It's what people talk about a year after they've gone through the experience. It offers the care community representative the opportunity to speak one-on-one with participants, build a meaningful relationship, and in the process, provide one of the most powerful dementia education experiences available today.

As much as your staff needs Dementia Live®, your community does as well. This program offers the benefits of flexibility, practical tools, and resources to allow senior care providers to use as staff training AND community outreach education. And if in-person is not an option, the program includes an online option!

"Dementia Live is hands-down, our most valuable census building tool. Beyond its incredible educational value, it's our #1 marketing investment." ED, Texas.

AGE-u-cate is on a global mission to ignite change!  Want to join us?  

If you want to learn more about having Dementia Live® in your sales toolbox, contact us today!

Free Demo

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Gentle Leadership During Times of Trauma

The delta COVID-19 variant seems to be ushering in an understandable second round of pandemic-induced anxiety.  Aging Services providers, and those that serve them, are still traumatized from the first go-around.  Enough time has not passed to allow for a psychological re-set to cope with a do-over.  So, what are we to do?

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